Smaller images, without touching your site.
Images are usually most of a page's weight. The optimizer shrinks them on the way out — converting formats, resizing to what the browser actually needs — with no plugin and no re-uploading.
Optimizer
₹1,499
per month · ₹14,990 a year
- Per website
- automatic WebP and AVIF
- on-the-fly resize and crop
- watermarks
- unlimited transformations
Per website, flat. Unlimited transformations and unlimited requests — there is no per-image charge to watch.
What it does to a page
A typical WordPress page carries a few megabytes of images uploaded straight from a camera or a stock site, served at full size to a phone that will display them 400 pixels wide. The optimizer fixes that in transit: the file on your server stays as it is, and what reaches the visitor is converted, resized and compressed for their browser.
- Format conversion. WebP and AVIF are served to browsers that support them and the original to those that do not, decided per request.
- Resizing on the fly. Ask for a width in the URL and get exactly that, cached from then on.
- Automatic optimisation. Turn it on and every image through the zone is compressed without you changing a single URL.
- Watermarking. Applied at the edge, so the original stays clean.
What you can set
Automatic
| Capability | What it does for you |
|---|---|
| Automatic optimisation | Compress every image passing through the zone, with no URL changes and nothing to configure per image. |
| WebP and AVIF conversion | Modern formats served to browsers that accept them, with correct cache separation so nobody gets the wrong one. |
| Desktop and mobile width caps | Never send an image larger than a screen can use. Set a ceiling for each and forget about it. |
| JavaScript and CSS minification | Strips whitespace and comments from your assets in transit. |
On demand
| Capability | What it does for you |
|---|---|
| Resize and crop by URL | Append the dimensions you want and get them back, cached afterwards. Useful for thumbnails you did not generate in advance. |
| Image classes | Name a set of transformations once — "thumbnail", "hero" — and refer to it by name instead of repeating parameters. |
| Quality and format control | Override compression per request when a particular image needs it. |
| Watermarks | Position, opacity and offset, applied at delivery. |
About the optimizer
Will it change my original files?
No. Your files stay exactly as uploaded. Optimisation happens as the file is delivered, and the result is cached — the original is never modified or replaced.
Do I need a plugin?
No. It runs on the delivery zone, so it applies to whatever passes through regardless of what built your site.
How much smaller do images get?
It depends entirely on what you started with. A page of unoptimised camera JPEGs often halves. A page of already-compressed images will not change much — and if your images are already optimised, this is not the product you need.
Is it worth it for a small site?
Honestly, often not. If your pages are mostly text with a handful of small images, the optimizer will not change much and the money is better spent elsewhere. It earns its place on image-heavy sites — shops, galleries, publications.
Is it charged per image?
No. It is a flat monthly fee per website with unlimited transformations, so a traffic spike does not produce a surprise bill.
When not to buy this
If your images are already compressed and sized properly, this will not help and we would rather you kept the money. Send us a URL and we will tell you what it would actually save.
Try it on one site
Enable it on a zone, compare before and after, and turn it off if the numbers do not move.